NBA Extending Reality Experience
Problem Statement
Watching an NBA game on mobile should be immersive, but the current experience forces trade offs. There’s simply not enough space to watch, browse stats, shop, and engage all in one place.
Fans need a smarter, more adaptive experience that feels like having a second screen, without actually needing one.
Spatial Interface
To overcome the limitations of mobile screen space, we leveraged Unity to develop a mixed reality NBA experience. By enabling users to double-tap the screen and expand into a 360° viewing environment, we transformed the phone into an immersive, spatial interface.
Allowing fans to watch the game, explore stats, and engage with content without ever leaving the action.
Deliver
We successfully shipped our NBA mixed reality app “MIA” to great success, launching with strong adoption and positive user feedback. The platform attracted paying subscribers, with average session times triple the official NBA app.
Proving the power of immersive, mixed reality experiences in deepening fan engagement.
